I've always been a fan of Zappos, both as a longtime paying customer, and as an admirer of their ability to tough it out during the Bad Times. Tonight, I followed Fred Wilson's post and discovered just how far their exemplary customer service team will go - Zappos not only takes great care of its customers, but also supports the personal touches of its people as they remember to be human.
So, here's my small contribution to word of mouth marketing and grassroots brand development: Shop Zappos.
