Christine

Mashups go Mainstream: Online Content Tools Stretch Offline

For the past two years, it's been common practice for Web 2.0 mashups to enable users to mash personal content into customizable templates. Recently, however, there's been a noticeable evolution of this space: 1. integrated marketing campaigns are more and more frequently using online or mobile interaction tools; and 2. online content is reaching offline mainstream media.

Dave Sifry Steps Down as Technorati CEO

Just heard over the twitterwire: Dave Sifry has stepped down as CEO of Technorati, though he'll remain chairman of the company's board of directors. Dave lives and breathes from the green fuse of the startup, and I don't think that many would argue that Techorati is that any more. His post on this passion - and why it can make sense for a founder to move on once growth has taken hold - sets the tone just right:

Virtual Worlds Competition Results in Consumer Segment Expansion

Open platforms, more flexible graphics, cheaper storage, faster connections, more 'socially educated' consumers, and more international audiences are enabling a next-generation virtual landscape. Rather than proving that virtual reality is technically possible, these new competitiors to the space are expanding virtual worlds into a traditional consumer technology segmentation. This sampling of virtual businesses showcased at Under the Radar provides an illustration: