Are you more than just a profile? Join me at SXSW to discuss how to build an online persona. Think about it: What does your twitter feed say about you? What reputation does your blog cultivate? Whether developing a public persona for yourself or for your business, establishing an authentic online persona is a key strategic decision. Be proactive and build an online persona that works, using the right blend of public and private identity.
Questions answered during the session:
- What's my persona and why does it matter? How is that different from my identity?
- How does my persona (and how I present myself/my brand) change from offline to online?
- What steps should I take to build my online persona? How many personas do I need?
- How much control can I realistically expect to have?
- What are some concrete examples?
Thanks and a shout out to Amber Case, Cathy Brooks, and Kaliya Hamlin for their various seeds of inspiration. Please give the session your vote, and I hope to see you in Austin!
