
I wrote to my family today with some surprising news: we have a new dog! (This is surprising because no one knew that we were *looking* for a dog.)
Shannon and I have talked idly about getting a dog for a few years, but thanks to Pedigree's adoption campaign we decided to take it seriously this year. It was important to us to rescue an older dog – any breed, male and neutered, who was a right temperament fit. Based on the shelter/rescue group-standard list of dog personalities, we wanted a dog somewhere between a "teacher's pet" (me) and a "goofball" (Shannon). I'd also read that black dogs/cats were often left unadopted, but we didn't limit ourselves to black dogs.
Continue reading "Help Us Name Our New Dog!" »
Brian Oberkirch of Small Good Thing moderated a wide-ranging exploration of customer service communities at yesterday's Customer Service is the New Marketing summit. (Flickr photo by dougfl07.) Matt Mullenweg of Automattic summed up the panel's threads well with a single metaphor: If
everyone showed up to your house for a party, would you stay away?
Probably not. You'd stay at home, make sure that everyone had a drink,
keep weirdos from doing strange things off in the corner, and herd
guests into the right room given their numbers and general mood.
How does this simple concept apply to hosting a customer community? Based on the panel discussion, I've brought together these 5 key success factors:
Continue reading "Top 5 Tips for Hosting a Customer Community" »

How are brands defined by their internal culture? How are customer-facing employees defining and marketing their company's brand? Alex Frankel, author of Punching In, came to Customer Service is the New Marketing to share his undercover experiences as a corporate culture chameleon.
Continue reading "Alex Frankel on How Employees Create Brand" »

As the company lore goes, Virgin started in the 1970's as a student newspaper. As Richard Branson decided to also mail out records, he quickly moved into retail after seeing how easy it was to break 33" LPs in the post. Then? Producing records. And then? The airline business. Today? Communications, money, health, renewables, and charity, with over 200 companies and 48,500 employees. Michael Murphy came to Customer Service is the New Marketing to talk about how to provide the same Virgin customer experience across all of them.
Continue reading "Virgin: 200 Businesses, One Culture and One Brand" »
An impressive lineup of mission- and consumer-critical online services discussed scalability today at Customer Service is the New Marketing. Marc Hedlund of Wesabe encouraged these market leaders to trot out their own best practices and practical suggestions for handling success. The conversation boiled down to two recommendations: #1: Get your community involved. #2: Integrate your community's voice into your internal operations.
Continue reading "Google, Flickr, Rackspace, and Socialtext Agree: Community is Key to Scaling Customer Service" »

The mercurial Robert Stephens is not only a two-time college dropout, he's also the founder of The Geek Squad. Stephens flew out to Customer Service is the New Marketing this week to discuss how his company's culture dictates not just customer service, but the entire customer experience.
Continue reading "How The Geek Squad Propagates a Service Culture" »

Zappos was started in 1999 when the founder saw that there wasn't anything as easy as Amazon.com for buying shoes. But how did it survive the bubble? And why does it continue to enjoy steady growth? Tony Hsieh, Zappos CEO, shared some company secrets at today's Customer Service is the New Marketing summit.
Continue reading "Zappos Shares Secrets of 75% Repeat Business" »
The emerging top topic for customer service professionals is how technology enables genuine, two-way conversations between companies and customers. Customer Service is the New Marketing (streaming live today) is an important catalyst for this industry-wide conversation.
Continue reading "Leading Brands Demonstrate Best Practices in Customer Service" »