This is a little-known trap that deserves to be dugg this holiday season: Beware of family plans if you ever want to take your phone number to a new carrier. Number portability regulations do not apply normally. Here's how they get you:
Mobile advertising proved that it was still nascent at today's Under the Radar - Mobility conference in Mountain View. Four companies presented, and expert panelists Erik de Kroon of Vodafone, Daniel Rosen of AKQA Mobile, and Eric Ver Ploeg of VantagePoint threw pointy darts at the presenters as noted. My quick take? Keep an eye on Zoove and Transpera as potential game-changers in the mobile advertising market. (Disclosure note: Transpera is a First Round Capital investee.) Here's a quick sketch of the presenters and their game plans.