This is so far afield from a typical post that I don't have a category for it: caffeinated doughnuts have just been patented, and the inventor is negotiating with Krispy Kreme, Starbucks, etc. to get these sugary, bright-eyed treats onto the desks of sleep-deprived startups everywhere. There's also a brief NY Times announcement. Apparently, the big deal was to get out (or mask) the bitter taste of caffeine.
Just had to share this snippet. Since I don't drink coffee and love baked goods, I'm ecstatic from the idea. I expect to see entire trays of these at the next hackathon.
same as above poster, here in the UK it is the same
Posted by: nan | February 02, 2007 at 10:42 AM
In France we distrust this kind of energizing drinks which are considered like dangerous cocktails. Since few years more and more people look for natural products, real tastes...more people want to know all the informations about what they buy and we see more and more shops like "Naturalia" in the cities. The "Bio" food is more expensive but we prefer the quality and also variet our diet. If you want to take profit of all your body needs, the rule I learnt is : 5 fruits or vegetables per day (differents ones of course). Just to say that you can find in the nature what you need. I hope that my english is not too bad... ;)
Posted by: GreG B. (Paris) | January 28, 2007 at 02:16 PM
I would never underestimate the desire for caffeine in a wider variety of consumables - consumers drink caffeinated water, accept the higher sugar in Jolt necessary to mask the bitter dose of caffeine, and still 'enjoy' the vile-tasting Red Bull.
Posted by: Christine | January 28, 2007 at 12:48 PM
Lot of people buy decaffeinated coffee (or tea..beuurk), food without fat, without sugar but now a man (or a woman ?) has just invented the caffeinated doughnuts. It's bizarre and I don't really see the goal of that. Does it mean that lot of american people do not drink coffee ? and eat a lot of doughnuts ? I cannot imagine in my country the french viennoiseries with caffeine. And yes the most important is the taste.
Posted by: GreG B. (Paris) | January 28, 2007 at 02:50 AM