A fun and dynamic tour of top mobile campaigns was a highlight at yesterday's Mobile Marketing Forum. Eric Wheeler, Senior Partner with Ogilvy Interactive, and Gene Keenan, VP Mobile Services for Isobar International, shared a number of interesting campaigns put together by mobile marketers. These are interesting not only for brand promotion, but also for building community at any organization. In no particular order, here are the Top 10:
Mobile media has begun to appear within the broader media strategies of established content providers. While this work has been innovative, it was clear from expert discussion at today's Mobile Marketing Forum that years of investment lie ahead before mobile media's promise can be delivered upon. Here's a quick look at how name brands are investing to develop mobile as a content platform:
"What's going to happen now is a little bit of contolled chaos." That's how John Battelle kicked off the five-minute launch presentations at the recent Web 2.0 Launch Pad. Here are my snapshot reviews:
(Some practical fun for the holidays...) As many people know - especially those who invite themselves - my house is the place to be for Thanksgiving. Over the last ten years, my smallest turkey day seated 10 around the table; the largest, 45 people ensconced somewhere in the house with a full plate. All of those overworked entrepreneurs that you know? They probably end up at my place.
Last week's Startup Camp in Mountain View provided an opportunity for startup show-and-tell. From paper sketches to profitable businesses with product demos, here are just a few of the folks that were talking up their ideas:
Overheard in sessions at Startup Camp, with truthful ironies that are worth sharing:
"There are companies like, digg, del.ici.ous, and Flickr that can be very viral. Then there are the rest of us." - unknown camp attendee
"Leaders are egomaniacs with an inferiority complex." - Dave Sifry
While at Startup Camp yesterday, I was stopped for a hallway interview with ZDNet's James Hilliard. One of the concepts that survived the cutting room floor was a quick overview of my interest in participatory content and information, including both the content value chain and its supporting infrastructures. Since this has been the subject of much recent discussion (and I'm busy around the topic given the current investments that I manage), I thought it worth posting the link: just visit David Berlind's blog post to see the brief video interview, which accompanies David's "report from the field."
Over 300 entrepreneurial spirits gathered in Mountain View today for Startup Camp. During one of the morning breakouts, participant introductions revealed a snapshot demographic: