BlogHer Ad Network Launches
The BlogHer ad network launched this month, with the release of BlogHerAds. (Keep an eye on Lisa Stone's blog for the launch of the full site next week.) Here's a closer look at this effort towards an economically viable market model for blogging:
The blogger needs to....
- Qualify for the ad network. BlogHer seeks blogs that are over 90 days old, active, open to the public, and meet BlogHer editorial standards.
- Choose what ad size will work best with her/his blog layout
- Indicate if there are any organizations or industries that they'd prefer not to have advertise on her/his blog
- Insert a line of code into her/his blog that will add a BlogHer ad unit as the only graphic advertising above the fold
BlogHer will insert...
- BlogHer Ad Network branding
- An ad (from 24/7 RealMedia, a third-party ad server)
- Three to five related links in the ad network (much like a web ring)
How the revenue is shared:
The BlogHer introductory rate for advertisers is $10 CPM, or $10 per 1000 impressions. 60% of this goes to blogger, and 40% goes to BlogHer. Note that 24/7 RealMedia pulls out spider/bot traffic, so this has a 15 to 30% hit on measured traffic.
I'll have to mull over whether or not I can get away with a test drive. (gasp! sell out?!)
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