ClickTV was one of the cooler platforms demonstated at Vloggercon. In the last year or so, Flash has become a more compelling option for video bloggers. ClickTV CEO Mike Lanza showed the audience how Flash streaming enables blogging within videos, as versus about them.
The ClickTV interface empowers users to dictate the editing of and comments upon video, rather than depending upon editors. Users attach metadata to videos at a specific point in time. Users can therefore select how much of the video is visible - say, for customizing to mobile playback as vs. desktop playback - and enter comments anywhere on the time track.
Lanza claims to address these problems with Flash:
- Search engines don't crawl it well
- AdSense doesn't work well with Flash
- Flash is never a native format, so transcoding is always necessary
- Parts of the market will always use Windows Media (Microsoft) or QuickTime (Apple)
Interesting stuff - I've long thought that threaded conversations and selective commenting were essential in text blog propagation, and have felt the lack of this capability in rich media. If ClickTV is able to introduce this viral dynamic for video blogging, then they'll be key for the practice of vlogging to take off.
Tags: christine herron christine.net space jockeys vloggercon clicktv media flash technology
