There were three DEMO 2006 launches identified as disruptive innovations by producer Chris Shipley. These startups all provided new and fascinating approaches to engaging consumers and encouraging them to participate actively in emerging online communities:
Gravee AdShare shares keyword advertising revenue with pages that come up in search results. provides Search results can be tagged, rated, and bookmarked. If someone clicks on an ad from a bookmarked page, the page owner gets 50% of the Gravee revenue for that page. I like what this means - if my page has good content, and is ranked highly enough to go to the top of search results, then I'm more likely to get ad revenue. Nice.
LocaModa "powers the web outside." The idea is for merchants to reach their customers anywhere, while consumers remain in control of their experience. Wiffiti (wireless graffiti) creates a common space for mobile users to post messages. Merchants can post interactive signage. The demo also showed a real estate window with a StreetSurfer screen, in which window shoppers could immediately connect with the realtor about a posted property, collecting more information for review later and leaving a cookie for the realtor....this isn't just talk, it's being installed Re/Max and other realtors by the end of this month.
The last presentation of the conference was presented by eVoke TV, who demonstrated how they connect consumers to their preferred TV programming. You can go online to the eVoke TV room and check the TV listings to see who else is watching the same programs that you are. And, as long as you are online, you can signal your responses to the programming just by pressing a button. There's also a live chat session going on that anyone watching that particular show can participate in. This becomes a focus group analyst's dream once you start to graph user responses of approval, emotion, and interest against the timeline of the show.