This panel was very well attended and addressed the emergence of corporate blogs. What's the message? There's no one way to do this successfully. We had three successful models presented, and each is the right one for that company, with that customer, in that industry. (And may I note, the right model for right now.)
This was my touchy-feely session of the day - a discussion of how you handle personal revelation online. To line up our semantics, the idea is that identity bloggers = personal bloggers/diarists.
The concept is that if you write a good personal blog, you feel naked. Also: How can we share ourselves online without tripping over security or privacy concerns? The answer seems to be that people take blogging more seriously when it's attached to someone's name. Also, identity and relationship shouldn't get in the way of telling a good story - those things can be changed or left out.
A lunch panel focused on what happens when you write for an audience that can write back. My favorite quirky item that came up: If you're a loyal reader, offer to pay in $1 for every flame that the blogger receives; compensate bloggers for getting up on the block and taking the hits.
From birds-of-a-feather discussion at today's BlogHer conference:
What IS Citizen Journalism?
Journalism is a loaded word - when do you consider yourself a journalist as vs. a diarist? With blogging, the line is blurry. And no one who is a local contributor likes the phrase "citizen journalism."